We’ve Seen This Before: 10 Federal’s Advantage

National advertised rents declined through Q1 2026. Every major metro posted negative year-over-year growth. Asset values sit 25% below their 2022 peaks.

We've seen this before. And we know how it ends.

The Setup That Matters

After the Global Financial Crisis, self-storage faced a similar moment: soft rent data, constrained new supply, and steady demand. Today's setup mirrors that period with striking fidelity.

Supply is locked; demand is accelerating. Self-storage demand is projected to grow 20% over the next decade, versus 4.8% over the prior decade. Average tenant stay has grown 25% since 2014 and now sits at 24 months. These are lifestyle customers, not temporary movers.

What We're Seeing

The post-GFC recovery produced 8%+ same-store NOI growth for several years. We're tracking to a similar environment today.

At 10 Federal Storage, we're already outperforming. In our fourth offering, Q1 2026 same-store revenue grew 11.1%, well above public REIT peers operating in the same soft market. Greater Charlotte delivered 22% revenue growth and 35% NOI growth. Nashville posted 11% revenue and 30% NOI growth.

The Advantage

The post-GFC conditions that drove 8%+ NOI growth are present today. This time, we have structural advantages they didn't.

This quarter, we appointed Christopher Taylor as 10 Federal's Chief A.I. Officer. The first dedicated C-suite AI role in the self-storage industry. We've spent years building proprietary A.I. systems and data infrastructure that competitors can't replicate, and we're deploying them now while others focus on quarterly results, giving us the operational edge reflected in our 11.1% same-store growth.

We're not just outperforming because we're lucky. We're outperforming because we've invested in the technology and talent to operationalize what we've learned from a decade of owning and operating these assets.

Sources: Yardi Matrix National Self-Storage Reports, January through April 2026