Cherry Lane Commons

Cherry Lane Commons sits on South Cherry Lane just north of Interstate 30, on the west side of Fort Worth where the city meets White Settlement.

The center is freestanding and surface parked, with two large-format tenants rather than a row of small shops. Academy Sports + Outdoors occupies the anchor space at 1701, and The Picklr, an indoor pickleball club, occupies 1705. Both draw people who are coming on purpose, which means the parking field turns over differently than a strip center full of quick errands.

It is a straightforward property to visit. Pull off Cherry Lane, park in front of the door you want, and go in. The center was previously marketed as Tarrant West Plaza, so older listings and search results may still use that name.

Two tenants occupy the center, at adjacent addresses. Each sets its own hours and handles its own customer service, so contact the business directly for stock, memberships, court time, or returns.

Both are destination businesses rather than convenience stops, and both keep long hours, so the center stays active well past the point when a typical retail strip goes quiet.

There is no single set of hours for the center, but both tenants are open seven days a week and both open early.

• Academy Sports + Outdoors is open 8:00 a.m. to 10:00 p.m. Monday through Saturday and 9:00 a.m. to 9:00 p.m. Sunday.
• The Picklr is open 6:00 a.m. to 11:00 p.m. every day. Court time is generally reserved in advance, so book rather than dropping in cold.

Hours can change around holidays and for tournaments or special events. Confirm with the business before making a trip for a specific time.

Parking is free, surface level, and shared across the center, directly in front of both entrances. There is no deck and no permit.

The lot was built to serve a big-box anchor, so it handles a full Saturday at Academy without strain. Worth knowing: Academy peaks on weekend afternoons and around hunting and fishing season openers, while The Picklr peaks on weekday evenings and during league nights and tournaments. The two rarely crowd the lot at the same time, but a tournament weekend is the exception.

Cherry Lane Commons sits on South Cherry Lane just off Interstate 30, on the west side of Fort Worth. Cherry Lane connects I-30 to Interstate 820, so the center is reachable from either highway without working through surface streets.

• From downtown Fort Worth. Take I-30 west and exit at Cherry Lane, then head north.
• From Dallas and the eastern metroplex. Continue west on I-30 past downtown Fort Worth to the Cherry Lane exit.
• From the north and northwest. Take I-820 south to the Cherry Lane corridor and head toward I-30.
• From White Settlement, Westworth Village, and River Oaks. Local arterials feed directly onto Cherry Lane.

Use the address for the specific business you are visiting. Academy is 1701 South Cherry Lane and The Picklr is 1705. Make sure your navigation app has South Cherry Lane, since Fort Worth also has a North Cherry Lane.

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West Fort Worth has an unusual economic base for a retail trade area. Naval Air Station Joint Reserve Base Fort Worth, known locally as Carswell Field, sits just north of the corridor, and Lockheed Martin's Fort Worth operation is one of the largest employers in the region. Together they anchor a workforce that is stable, well paid, and made up of households that move frequently.

That profile suits both tenants unusually well. A sporting goods anchor serves a community with high participation in hunting, fishing, and youth sports, and an indoor pickleball club serves adults with disposable income and shift schedules that do not fit a nine to five. The center draws from Fort Worth's west side along with White Settlement, Westworth Village, River Oaks, Sansom Park, Lake Worth, and Benbrook.

Cherry Lane Commons is owned and managed by 10 Federal, a commercial real estate firm founded in 2010 that acquires, develops, and operates properties across the United States. The retail portfolio is run as its own business with its own strategy and tenants, drawing on the firm's in-house acquisitions, development, and asset management teams.

This is not a market 10 Federal entered with this acquisition. The firm already operates self storage a few miles up the road on Paul Meador Road in Lake Worth, along with a second Fort Worth facility, and has been underwriting the west side of Tarrant County for years.

For leasing questions, property matters, or anything else about the center, contact the retail team. You can also read more about 10 Federal's retail portfolio.